 |
 |
 |
 |
is enhanced with product buyer information from previous catalog
or online purchases. This database will allow you
to identify prospects that are likely to shop in a wide range
of categories using elements such as purchase history,
dollars spent, items purchased, and more.
This database is extremely beneficial for traditional off-line marketers,
including Catalogers and Retailers, as well as online marketers,
giving them the ability to select prospects that have bought
a particular product in the past.
They will, for the first time, be able to apply their successful
off-line targeting criteria while using the less expensive
on-line marketing method of email.
If you are a CATALOGER or RETAILER looking
to make Email Acquisition a key part of your strategy,
PoP is the answer!
 |
Kathleen Gaines at 646-336-4153
kathleen.gaines@walterkarl.com